Influence : The Psychology of Persuasion by Robert B. Cialdini

Robert B. Cialdini explains the core principles that shape persuasion, influence, and compliance in everyday life and business. This expanded edition updates his classic work with newer examples and an additional principle, helping readers understand how influence works and how to use it ethically.

• Language: English
• Paperback: 592 pages
• ISBN-13: 9780062937650