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Thrifty Books
Blue Ocean Strategy (Hard Cover), Expanded Edition by W. Chan Kim
Blue Ocean Strategy (Hard Cover), Expanded Edition by W. Chan Kim
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Rs 3,350.00
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Rs 7,600.00
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Rs 3,350.00
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W. Chan Kim and Renée Mauborgne explain how companies can move beyond crowded competition by creating new market space. This expanded edition presents frameworks and examples for finding untapped demand, making competition less relevant, and building strategy around innovation and value.
- Language: English
- Hardcover: 320 pages
- ISBN-13: 9781625274496
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