{"product_id":"blue-ocean-strategy-expanded-edition-by-w-chan-kim","title":"Blue Ocean Strategy (Hard Cover), Expanded Edition by W. Chan Kim","description":"\u003cp\u003eW. Chan Kim and Renée Mauborgne explain how companies can move beyond crowded competition by creating new market space. This expanded edition presents frameworks and examples for finding untapped demand, making competition less relevant, and building strategy around innovation and value.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHardcover:\u003c\/strong\u003e 320 pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9781625274496\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Thrifty Books","offers":[{"title":"Default Title","offer_id":44095106285764,"sku":"TB9781625274496","price":3350.0,"currency_code":"LKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0629\/0289\/4788\/files\/BlueOceanStrategyHowtoCreateUncontestedMarketSpaceandMaketheCompetitionIrrelevantbyW.ChanKimandReneeMauborgne.jpg?v=1740416922","url":"https:\/\/thriftybooks.lk\/products\/blue-ocean-strategy-expanded-edition-by-w-chan-kim","provider":"Thrifty Books","version":"1.0","type":"link"}